How do I become a Sponsor and get an ad as part of the sponsorship?

Glad you asked! Check out our sponsors levels here  

Why advertise in the Pride Program?

Advertising with us will show that you value and support the issues of our diverse communities and that you welcome us and our business. Our diverse communities do not take your support for granted; we support the businesses and organizations that support us.  

Not only could your business or organization be advertised in our hard copy pride program, but also electronically (see below). This means 365 days of online presence, not just a single print ad. 

Though we have been around since 1981, our Pride Programs became available electronically in 2010. 

Questions? Call 413-519-4101  or


What is the Pride Program?

Our pride program is a specific, target-marketed, successful advertising vehicle.  Our pride program  is distributed during our parade and pride event in May (average attendance is over 20,000 people). It is given to each vendor as they check in and some hand additional copies out at their booths. It is also distributed to area businesses\organizations

Pride Program Ad specs

The following ad spaces are reserved for the Blue $5000 level sponsorship or more, however, if available, may be purchased separately for $465 each
Back Cover, Inside Front Cover and Inside Back Cover

  • Full Page Color 5” W x8” H

The following ads are included with sponsorships (View sponsor levels here ) and also available to purchase separately. 

Black and White only:

  • $365   Full Page            Full page: 5" W x 8" H
  • $210   Half Page           1/2 page: 5" W x 4" H
  • $135  Quarter Page   1/4 page: 2.375" W x 4.625" H
  • $85     Eighth Page      1/8 page: 2.375" W x 2.25" H

Ad dimensions in width x height; Submitted ads should be 150 ppi resolution in .jpg format.

Email ads to       DEADLINE for ads is March 31st.